Music Libraries and Sync Placements
My strategy behind Sync success
Hey friend,
I hope you've been well!
Lately I have been focusing a lot of my creative energy on writing music in a few genres with the hope of landing some songs in music libraries, and eventually to get sync placements.
In the past week I had 9 songs get picked up by 4 different music libraries, one song got added to 3 different libraries! I am stoked to see where some of these songs end up! Some of these libraries have had placements on EA Sports, The Olympics, Capital One, Klarna, ABC, NBC, MTV, and many more.
The strategy I have is to make a large volume of songs in a few genres and place them in decent libraries over the course of several years, and watch the backend royalties start to add up over time. I have seen producers do this and get quarterly cheques for $10,000 or more. It’s all about building your catalogue and not trying to rely on a small number of songs to make money, but rather crank out hundreds over years and all of them together really make a huge impact down the line. We call this Mailbox Money in the sync world.
Rather than trying to focus on landing big placements on film and tv and lusting after those 5-6 figure upfront sync fees, which would definitely be nice, I am just trying to focus on cranking out music and placing them in libraries. What happens after that is out of my control, which means it’s not something I need to focus on. Rather than trying to cast my rod for a huge fish, my strategy is to the throw the net and see how many little to medium fish get caught in it. After a few successful placements, I will use that as leverage in pitching in the future.
One my of mentors often says “the best way to get a deal with Coca Cola is to tell them you’re working with Pepsi”. The idea is to use that first big win to open up bigger doors. After you have proven yourself with a few wins, it usually gets a bit easier. I had the same experience signing records with labels, the more signings I had the better my resume looked, the more likely these labels would listen to my demo and sign my music.
If any of this sounds interesting to you and you want to learn more about what i’m talking about, feel free to ask me some questions! I love talking about and coming up with strategies for success!
Take care my friend,
- Niko
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